Agencies are concerned about how much to trust generative AI – Digiday

Generative AI, a technology that can autonomously create content, has been gaining significant attention in recent years. While it offers exciting possibilities for various industries, agencies are becoming increasingly concerned about how much trust they can place in this emerging technology.

One of the primary concerns revolves around the accuracy and reliability of generative AI. As agencies heavily rely on data-driven insights to make informed decisions, there is apprehension about whether AI-generated content can truly deliver the desired results. The fear is that the technology may produce content that lacks the human touch, leading to a disconnect with the target audience.

Another worry is the potential for AI-generated content to inadvertently create controversies or offend audiences. Given that generative AI learns from existing data, there is a risk that it may perpetuate biases or inadvertently generate inappropriate content. Agencies fear that such instances could damage their reputation and harm their clients’ brands.

Additionally, agencies are concerned about the impact of generative AI on the creative process. Many professionals in the industry believe that

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