Google is expanding its generative AI search engine to India and Japan, aiming to enhance the search experience for users in these countries. The tech giant’s generative AI technology, known as Bidirectional Encoder Representations from Transformers (BERT), has already been implemented in various regions, including the United States.
BERT is designed to understand the context and nuances of search queries, enabling it to provide more accurate and relevant search results. By analyzing the entire search query rather than just individual words, BERT can comprehend the intent behind the search and deliver more precise answers.
With the introduction of BERT in India and Japan, Google aims to address the unique linguistic challenges faced by users in these countries. Both India and Japan have complex languages with multiple dialects and nuances, making it crucial for search engines to understand the context accurately.
In India, where over 500 million people use the internet, BERT will help users find information in languages such as Hindi, Bengali, Tamil, Telugu, Marathi,