Google’s new AI-powered search results are causing concern among news sites as they feel they are being ripped off by the tech giant. The introduction of Google’s AI algorithm, known as BERT (Bidirectional Encoder Representations from Transformers), has significantly changed the way search results are displayed. While Google claims that BERT improves search accuracy and provides users with more relevant information, news sites argue that it is negatively impacting their traffic and revenue.
News sites heavily rely on search engine traffic to attract readers and generate revenue through advertising. However, with the implementation of BERT, Google is increasingly displaying direct answers to users’ queries on the search results page, eliminating the need for users to click on news sites’ links. This means that news sites are losing out on potential traffic and ad revenue, as users are getting the information they need without visiting their websites.
Furthermore, news sites argue that Google’s AI algorithm is often displaying snippets of their articles without proper attribution or context. This not only undermines the credibility and