As artificial intelligence (AI) continues to revolutionize industries across the globe, companies are increasingly exploring ways to leverage its potential. One area that has gained significant attention is the use of AI to enhance generation Z’s experience, commonly referred to as GenZAI. In this article, we will discuss where your company should start when considering the integration of GenZAI into your business strategy, as highlighted by the Harvard Business Review.
1. Understand GenZAI’s Unique Characteristics:
Before diving into the implementation of GenZAI, it is crucial to understand the unique characteristics of this generation. GenZAI, born between the mid-1990s and early 2010s, has grown up in a digital world, with technology deeply ingrained in their daily lives. They are highly tech-savvy, value personalization, and expect instant gratification. Recognizing these traits will help your company tailor its GenZAI strategy effectively.
2. Identify Relevant Use Cases:
Once you have a grasp